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How QSIC helped a leading convenience retailer drive bundle sales with smart in-store audio
$1.71
iROAS
5.7M
Impressions
2.16M
Attributed Units
*Uplift was measured using a Difference-in-Difference (DiD) approach, comparing average sales during the campaign to a 4-week pre-campaign baseline and to control stores not exposed to audio ads.
A global convenience retailer across the United States wanted to increase awareness and sales of a limited-time meal bundle that paired hot food with a popular beverage. The goal was to reach customers at the point of purchase and turn quick store visits into value-driven meal decisions.
Limited-time offers often get lost in a fast-paced retail environment. The retailer needed an engaging, in-the-moment way to make the co-op meal bundle stand out and clearlycommunicate its value to shoppers already in-store.
Through QSIC’s in-store audio platform, the offer was brought to life across more than 1,300 locations. The ad was created entirely in QSIC Ad Studio, using AI trained on retail media best practices and proven audio formats to ensure optimal pacing, tone, and structure. The system also made it simple to localize creative across different store networks by swapping brand mentions without re-recording. The campaign drove 5.7 million impressions, sparking immediate awareness and measurable sales impact.
Overall, it delivered an incremental return of $1.71 for every dollar spent, demonstrating the power of contextual, in-store audio to influence purchasing behavior. Stores in the southern and western regions outperformed other areas by more than 65%, and half of all attributed sales occurred between 11 AM and 6 PM.
Through QSIC’s store-level measurement, the campaignuncovered valuable insights into shopper behavior, revealing when and wherecustomers are most likely to purchase. These learnings will help the retailer shapefuture campaigns and drive even greater impact.
