Melbourne, Australia  – Oct. 30th, 2025 – QSIC, the global in-store audio platform that uses AI audio and data intelligence to help retailers and brands unlock the value of the in-store experience, today announced the appointment of Jaclyn Shaw to Retail Media Partnerships Lead for APAC, further strengthening the company’s retail media team to meet growing demand. 

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Shaw will serve as the day-to-day lead and trusted partner for QSIC’s key retail media customers, focused on driving engagement, accelerating revenue growth and ensuring a best-in-class experience across onboarding, account servicing and campaign delivery. In her role, she will work cross-functionally to support commercialisation, partner success and product initiatives.

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“Jaclyn brings deep expertise in commercial partnerships and client strategy that will be invaluable as we continue to scale across APAC,” said Ben Dixon, head of retail media at QSIC. “Her leadership will help ensure that our partners continue to see QSIC as a trusted growth driver in an evolving retail media landscape.”

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Shaw joins QSIC following a 17-year stint at NOVA Entertainment, where she most recently served as its group head of commercial projects. She has a proven track record of leading strategic commercial initiatives that drive revenue growth and business transformation.

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“Audio is one of the most powerful drivers of sales at the point of purchase, and QSIC’s world-class measurement capabilities set it apart,” said Shaw. “The company’s innovative approach to in-store audio is redefining how retailers connect with consumers in physical environments. I’m thrilled to join this talented team to help clients transform data and insights into campaigns that deliver real impact.”

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She joins the company at a time of record growth as retailers look to enhance their in-store experience and capitalise on the retail media opportunity. EMARKETER projects in-store retail media ad spending will triple between 2024 and 2028. QSIC is uniquely positioned to help retailers capture this momentum with a simple, scalable solution that unlocks new revenue streams without the traditional friction. Its AI Ad Creator streamlines content production, enabling faster and more efficient in-store campaign activations. 

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QSIC’s clients include global retailers in fuel and convenience, grocery, liquor, hospitality, fashion and specialty retail. To learn more about QSIC, please visit www.getqsic.com.

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