Melbourne – 28 October 2025 – Every song tells a story. Q’d Up, a new podcast from audio technology platform QSIC that premieres today, will bring those stories to life. Hosted by music curator and indie pop artist Nikki Wishart, each episode will take listeners inside the world of music to meet the musicians and creatives shaping how our world sounds. 

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“On Q’d Up, we’re on a journey of discovery and pulling back the curtain on an industry that touches all our lives,” says Wishart. “Music is one of the most powerful connectors. We want to help people not just discover new songs and genres that move them, but delve into the creative processes and stories behind the music.”  

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At QSIC, Wishart leads music strategy for some of the world’s most recognised brands, including 7-Eleven, McDonald’s and Coles Liquor. As both a curator and performing artist, she brings a unique perspective on how music influences culture, brand storytelling and human emotion. Those deep insights make for engaging conversations as she meets musicians, producers, marketers and professionals from across the music industry. 

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“Q’d Up will be a unique experience that connects people to the brands and culture they appreciate,” said Marc Walkin, Head of Global Marketing at QSIC. “Nikki was a natural choice to host the show, bringing an incredible balance of artistry and thoughtfulness to share the stories and creativity that inspire music every day.”

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The launch of Q’d Up underscores QSIC’s continued commitment to spotlighting the artists and thinkers shaping the future of audio.

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Each installment of Q’d Up will dive into the latest releases, cultural trends and behind-the-scenes stories from across the music industry. Q’d Up is available now on all major podcast platforms, including Spotify and Apple Podcasts.

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